FieldBack App

Overview

Client reached out to design a new internal user app to enable employees to send in anonymous feedback from the field and overall impressions.

Approach

As the brand is very well defined and we have collaborated on multiple projects I was very familiar with the initial design restrictions and branding. Research and communication revealed that the client would like a positive and fun tone with a unified style.

Solution

I proposed several solutions and brought the user flow to a minimum, as the end user is a constantly engaged employee and to allow the easiest form for communication.

Creating recognizable and distinct branding, with a clear focus and definition. The layout is clean and adapted for three regions, as the initial task was to differentiate the countries in question.