Client reached out to create an application that would cater to venues and customers alike. With a team devoted to development my task was to overhead design and the visual presentation of the app and dashboard.
My task was creating and maintaining the style and visual presentation The first point was to create branding and develop the user flow and interface. As the app developed, many additional functionalities were expected and added.
First I created the logo which in itself represents a target and compass, to best represent the application which is catered to geo-locating venues and offering users promotions. On one end we see the compass, pointing the user in a necessary direction and the target – the venue giving the offer.
Simultaneously, a user interface was created, both for the app and the venue dashboard as to better keep the flow and MVP clear and on point.