TedxMasarikova

Overview

The client reached out for full branding and design of the website for TEDxMasarikova, an independently organized TED event.

Approach

The client requested a mobile responsive website with a modern, impressive and straightforward visual identity to reflect their youth and knowledge.

Solution

We combined technological achievements (VR glasses) and Classicism (bust sculpture) to demonstrate the modern concept of TED Talks joined with the traditional venue of a National Theater Hall in Zenica.

I was tasked as a concept artist by working closely with the animation team as the developed animation is quite detailed and for best loading and responsiveness was implemented on the site quite carefully.

To further emphasize the modern-traditional symbiosis I used gradient hover effects over grayscale images and built the site with great regard to devices.